For three years we've stuck to a familiar playbook and enjoyed fabulous results.
1. Choose a popular young adult novel with a movie adaptation in the works
2. Tease the heck out of it
3. Reveal the title with pomp and glitter cannons
4. Quiz readers and celebrate accomplishments
5. Fill the buses and see the movie
6. Engage in literary silliness
That was then, CRL beta.
It's safe to say we're doing things a little differently this year.
Why? It's not because we planned it that way, not because we were bored and wanted to spice things up a bit, not because parents or staff complained, not because we bought in to Common Core. We are changing things because All In! has always, always been about the book, and this year we are honoring our truth by going about things a little differently.
What is the book, you ask? Oh, right. Oops. :-)
47 Days from Reveal to Book Release |
By now, most people in the country have read or heard rave reviews about Laura Hillenbrand's Unbroken: A World War II Story of Survival, Resilience, and Redemption. Most people are also aware that the female half of Brangelina produced what is rumored to be an Oscar worthy feature film based on the book.
But how many people know that there is a YA version hitting shelves on Veterans Day, November 11th?
CRL and Kevin, beside the busted box. Reveal Day - September 27. 2014 |
This book is so different from anything we've done before that we've scrapped the old play book, hired a new offensive coordinator, and have our sights set on a winning season.
We'll keep you posted!
No comments:
Post a Comment